Your website is the most critical component of your digital marketing strategy. It should be thought of as your shop front, or web store - where customers come to browse, and do not leave without completing a transaction. They need to convert, and your website needs to work hard to get that conversion.

If you are hoping to sell off-plan then CGI is a necessity. CGI should be viewed as an exact replica of what you intend to build. It should look like a photograph of the finished property so there is a lot of foresight needed. Interior designers, architects, agents etc are involved to insure CGI depicts the finished product accurately.

Investors & buyers in the very early stages are not ready to talk to agents or developers just yet. They are only contemplating the idea of investing or buying, needing broader information to orient themselves. Branding is the key to reaching investors & buyers at each stage of their journey, capturing leads and keeping them coming back.

Rich & engaging visual content is without a doubt, one of the most critical tools in the property marketer’s arsenal. Investors / Buyers are often building their list of potentials for viewing - so long winded pages of text can be off-putting. Better to quickly deliver the key information, in a visual and engaging way. And always think mobile.

Social media is a complex world, and can be extremely time consuming to master and reap the rewards from. However, it can be effective over time to support your campaigns and lead-generation strategy. Facebook, Twitter, LinkedIn, Whatsapp and other social media channels are where investors & buyers converse and share tips and experiences.

he primary online advertising channel to consider as part of your campaign is ‘pay-per-click’, or PPC as it is known. These may include but not limited to:

Google Adwords

Google Display / Remarketing

Google YouTube

Facebook, Twitter, LinkedIn

Native ads

Your website’s function is to capture leads. When you use content, landing pages, call-to-action buttons and email marketing together, you create what is known as an‘inbound marketing framework’.Landing pages are where we capture leads using online forms, and premium content offers such as brochure downloads and free guides or reports.

Despite the focus of this portal is digital marketing, it would be foolish to say the printed brochure is dead. People still love the smell of paper & texture, the weight, the vibrancy & the craftsmanship that goes into designing, illustrating & print finishing a beautiful property brochure. Re-purposing good content is a great way to get more bang-for-your-buck.